The Nordic+ network invites companies and stakeholders to join an upcoming webinar introducing new opportunities for international market entry through cross-border collaboration.
Organised by ITS Finland together with partners from Estonia and Sweden, this session presents the JASMEX project, a Nordic-Baltic initiative supporting smart mobility and smart city companies in expanding to global markets.
Why this matters for the Nordic region
Nordic and Baltic SMEs are globally competitive—but entering large public procurement markets alone can be challenging. Through joint Nordic-Baltic cooperation, companies can:
- Increase credibility and visibility in international tenders
- Build stronger cross-border consortia
- Combine complementary solutions into scalable offerings
This collaborative approach reflects the Nordic+ ambition to connect regional expertise with global demand and turn innovation into real business growth.
About the webinar
This practical and hands-on session provides guidance on how organisations can explore and enter the Canadian and Turkish markets. Participants will gain:
- Insights into market opportunities and ecosystems
- Understanding of business environments in both countries
- Concrete collaboration possibilities through the JASMEX project
Target markets:
- Canada – strong links to Europe and access to public procurement via the EU–Canada (CETA) agreement
- Türkiye – a fast-growing OECD economy with major infrastructure investments and an active ITS sector
Agenda:
15.30 Opening remarks
15.40 Snapshot to Canadian markets
16.00 Snapshot to Turkish markets
16.20 How can the project support you?
16.40 Q&A
16.55 Closing remarks
17.00 Webinar ends
Event details
- Date: 10 June 2026
- Time: 14:30–16:00 (CET)
- Location: Online (Teams)
- Language: English
Join and take the next step
This webinar is an opportunity to connect with the Nordic+ ecosystem and explore how collaboration can unlock access to complex international markets.
Sign up today
Nordic collaboration opening pathways to Canada & Türkiye markets
Organisers
ITS Finland, Estonian Association of Information Technology and Telecommunications (ITL), Linköping Science Park (Sweden)
The webinar is supported as part of JASMEX, an Interreg Central Baltic Programme 2021-2027 project co-funded by the European Union.
