NEMU: Who is responsible for ensuring a seamless customer experience for travellers?

Lessons from telecom and aviation for seamless cross-border mobility at the next NEMU webinar.

Booking an international flight is straightforward. Using your mobile phone abroad is something most of us rarely think about anymore. Behind these seamless experiences are industries that have learned how to collaborate across borders, companies and commercial interests while still competing in the marketplace.

Cross-border public transport is different. Despite common ambitions to improve standards and increase data availability, planning, booking, and paying for international public transport journeys remain far more complicated than they should be.

So, what can mobility learn from industries that have already solved similar challenges? This NEMU webinar steps away from technology and standards to explore the commercial, organisational, and governance models behind successful cross-border services. Together with speakers from the aviation and telecom sectors, we will discuss what enabled seamless customer journeys, how different actors share responsibilities, and why mobility still struggles to scale.

The webinar is aimed at public authorities, transport operators, technology providers and anyone interested in creating a more connected European mobility ecosystem.